Building Customer LoyaltyA thriving, successful business has a steady customer base. A profitable company will generate 80 percent of its business come from 20 percent of its customers. Many businesses neglect this loyal customer base in pursuit of new customers.

It is more cost effective to retain an existing customer than to gain a new one.

Here are 10 ways to make sure your customers are happy and keep returning to your business.

  1. Excellent Customer Service
    Over 89% of customers leave a business after poor customer service. Only 4% complain while 96% leave and never return.
  2. Employee Loyalty
    Loyalty starts at the top and works its way throughout the company. If you’re competent, you’ll earn your employees’ respect and they will be proud to work for you. This will be reflected in how they treat customers.
  3. Provide Promotional Products
    Branded merchandise is a great way to keep front and center in customers’ minds. Providing products that they will use where they make buying decisions are especially helpful, such as office supplies (pens, note pads, mouse pads).
  4. Customer Incentives
    There are several methods to entice customers such as buy two and get one free, frequent shopper points, rebates or adding a free service to the sale. Gifts in the form of promotional products are a great enticement for people to choose your business.
  5. Personalized ServicePersonalized Service
    Customers want to feel valued. This can be achieved by giving customers choices and empowering your employees to solve customer service issues. Ensure a decision maker answers the customer service requests.
  6. Follow Up Calls
    Calling customers and inquiring about their purchase experience reinforces the buying experience. Did the order arrive on time? Are they happy with the product?
  7. Recognize Special Occasions with Promotional Products
    Promotional products are a great way to make customers feel unique on special occasions. Send your client a personalized calendar on your 1st year anniversary or to celebrate a milestone in their company.
  8. Know Your Brand
    Don’t try to be everything to everyone. Do what you do well consistently.
    If you sell shoes, be a specialist in shoes. Don’t try to sell furniture as well.
  9. Be Accessible and Accountable
    Customers appreciate being heard and listened to. If you make an error, own up to it and correct it. Customers will forgive that over trying to cover it up or pass the blame to someone else.
  10. Earn Their Trust.
    Commitment to customer service takes tremendous effort. The rewards will be evident if you display honesty, integrity and consistency.

The most successful brands build their reputation by concentrating on a customer-centric culture which elicits customer loyalty.

Promotional products go a long way to keeping your customers’ returning time and time again.

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