Branded penPromotional items are items given to consumers to positively influence their purchasing preferences .These items include pens, T-shirts, mugs, calendars or any items that have a logo or message from an advertiser on them. They reinforce your brand message and are a great advertising tool.

  1. Promotional products have been used since 1789.
  2. The first known promotional product were buttons made to commemorate the election of George Washington as president of the USA.
  3. In the 1950’s corporate marketing started using promotional products regularly and the industry began to flourish.
  4. 8 in 10 consumers own between 1-10 promotional products.
  5. 6 in 10 consumers keep promotional products for up to 12 months.
  6. 5 in 10 consumers use a promotional product once a week.
  7. 63% of consumers pass on their promotional products once done with them.
  8. 89% of consumers can recall the advertiser of a promotional product they received in the last 2 years.
  9. 91% of consumers have a promotional product in the kitchen.
  10. 74 % of consumers have a promotional product in the work place.
  11. 55% of consumers have a promotional product in the bedroom.
  12. 77% of consumers keep a promotional product due to usefulness.
  13. The promotional products deemed most useful are health/safety items, computer accessories and writing instruments.
  14. The most frequently used promotional products are calendars/planners (85%), computer products (85%) and electronic devices and accessories (82%).
  15. More than half of consumers own a branded t-shirt or pen.
  16. The top five industries who buy promotional products are clients in education, finance, not-for-profit, healthcare, and construction.
  17. Receiving a promotional product increased the percentage of a consumer doing business with the advertiser from 55% to 85%.
  18. Promotional products have a lower cost per impression than magazines and newspaper ads or prime time TV advertising.
  19. Promotional products are the most popular form of advertising for people under 55.
  20. The addition of promotional products to digital advertising increases the effectiveness of the advertising by 44%.

Branded BagAre you using promotional products to attract new customers and reward current ones?

Let ONE! Brand Partner help you put value on your logo and brand it with quality product choices.

Sources:

  1. Global Advertising Specialties Impressions Study 2016 by ASI
  2. The Influence of Promotional Products on Consumer Behaviour PPAI 2012
  3. Promotional Merchandise: How It All Began

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